Posted on June 28, 2013
This is an article I wrote last year for Oil & Gas Magazine, I wanted to share it with you. It’s a bit long for a Blog, but it should be an easy read.
Branding in a Hybrid World
In a hybrid world where a new blog is created every second* and where a business needs email more than they do paper in order to operate, creating a brand has become a complex and multilayered endeavor. “Branding” seems to be an “in” word in marketing now a day, but very few really understand what it entails. Branding seems to be misconceived by...