Self-Service Branding

A tight budget often leads companies to see branding services as an inconsequential commodity. Before thinking tactics, you need to develop a strategic game plan and a compelling story that resonates with your audience.

Top 6 Social Media Practices for SMB

Every business seems to be apprehensive about how to get into Social Media correctly. Maybe even fearful. Sure it can be daunting, but if you pare down this ‘public networking’ to its essence, we’re pretty sure that you can’t go wrong using these six simple and tried-and-true principles.

The Case For Messaging

Making a case for Messaging – When was the last time you heard about an organization looking to hire a "messaging company"? Probably not ever. This is because copy/messaging tends to fly under the radar in most marketing efforts.

8 Basic Principles of Brand Development for Small Businesses

A few years ago, I was keynote at a Marketing Bootcamp – an event for small businesses by the South Texas Women’s Business Center. For my presentation called “Branding in the Digital Age. The importance of consistency and adaptability.” I put together this list of branding tips, enjoy:

Branding a Hybrid World

This is an article I wrote last year for Oil & Gas Magazine, I wanted to share it with you. It’s a bit long for a Blog, but it should be an easy read.

Branding in a Hybrid World

In a hybrid world where a new blog is created every second* and where a business needs email more than they do paper in order to operate, creating a brand has become a complex and multilayered endeavor. “Branding” seems to be an “in” word in marketing now a day, but very few really understand what it entails. Branding seems to be misconceived by...

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