What We Do
Legacy79. We’re wholistic. This is not a typo; we integrate all marketing channels and believe true branding is greater than the sum of its parts.
We push the concepts of brand. Consumer’s independent mindsets and expanded thought make us be exacting in our strategic orientation. Today, technology has created a multitude of new media options. Social Media. E-mail. AdWords. Search. Print. The impact of this media-width is profound. Consumers have become experts. Discerning. Picky. Sometimes brand-agnostic. From various influencers, they develop their own concepts of a brand.
At Legacy79, we harness the energy of the ‘wide marketplace’ to portray a business in the best, most fitting, and always consistent light. Superior brand penetration and range plus targeted appeal results. All factors come into the mix, not just a logo. It’s your company’s lifeblood we’re talking about.
Click on the sections in this diagram for more details about our services.
Visual & Brand Guidelinestop
We help you gain share of mind by carving out an identity and a brand promise for your business. What will be the experience of the consumer exposed to your brand? Their perception of your messaging and the company’s day-to-day performance is key. We help you define your voice, your visual stamp, your creative theme, and your rightful claim to fame.
When brands become iconic, they’ve opened a lock in the consumer’s brain that had resisted purchase and persuasion. From then on, the consumer is theirs. Loyalty is the consequence of focused brand strategy. The lifetime value of a customer is a calculation worth considering! And banking upon.
Everyone has a brand – the question is – is it a thing of beauty or an accident in the making?
That’s worth doing, isn’t it?
Integrating the various tactics you’ll use both online and off takes a plan. Legacy79 sees the whole picture and can make considered arguments for which tactics come when. Not particularly impressed by the next bright shiny platform, Legacy79 wants to use what works. At the right time. For the right reasons. ROI is maximized by a brand that more effectively reaches its audience.
Mobile-sensitive user-interfaces pay off in multiple ways. By building a better experience for users of handheld devices, you can generate more e-commerce sales. By delivering content that is purpose-built for the on-the-go website visitor, you can move prospects through a purchase path more predictably. And by providing utility in bursts of well-organized information, such as infographics, you can capture share of mind.
We strategize a singular approach to mobile, aligning the needs and expectations of site visitors with your ‘m’ goals. We keep abreast of emerging and evolving mobile technologies to bring it all together, designing and programming a mobile platform for you to take pride in. And profit from.
Your website is where prospects can learn more about your company. Establish your credibility on well-designed pages. Encourage buyers to fill their shopping carts in elegant e-commerce. Provide resources like white papers and case studies on information sites. As much consideration as you would give to opening a new retail store, a medical clinic or an office building, give to your website.
It’s your core presence on line.
Search Engine Optimization (SEO)top
Content Management System (CMS)top
Our philosophy: empower clients to control how their website content expands. We collaborate from the start, even in selecting which CMS to use. We don’t think “programmers” should make this decision independent of the client. Legacy79 helps you select the approach that best fits your needs and the one that will provide future utility.
Imagine not having to depend on a programmer to publish something on your website? Big changes or small tweaks, you control what happens to your website from now on. It really should be called “Control Management System!”
Given the vast number of people who will come to depend upon their handheld devices, it’s going to be crucial to have a responsive website, one that fills the frame of the viewing tool. No more ‘pinch and spread’ to see your site’s content. Legacy79 can build a ‘responsive website’ for an optimum viewing experience. For a more seamless appearance regardless of device, we build a website once and then let it automatically resize to the proper viewing area.
A sure way to stay top of mind, to provide real value to your subscribers, to move suspects to buyers in the purchase path, and to measure your results easily, this is a no brainer.
‘Own your list’ is a good motto. It means being deliberate about making your database a priority. Considering it a huge company asset. Segmenting your list. Mailing appropriate materials to identified target audiences. Monitoring open rates and click throughs.
If you do it right, you can be an e-mailing pro. We help our clients impress recipients with branded e-mail that looks world-class – and reads world-class. The success of an e-mailing is the quality of the list, the appeal of the subject line and most importantly – the creativity of the message. Both visual and verbal. Legacy79 believes in e-mail and believes in making the case for e-mail each time we create one.