Camino: Brand Development

Camino is a Federal Credit Union in Montebello, CA, that was established in 1941. In 2021, the leadership decided to take on a brand realignment to attract a younger membership while also strengthening relationships with its existing Members. We helped provide Camino with institutional clarity through a thorough discovery process and developed a clear Message and Brand Strategy to achieve their goal.

  • Consumer Personas
  • Message Strategy
  • Logo Design
  • Brand Guidelines
  • Mood Boards
  • Collateral Material
  • Brand Launch Video
  • Credit Card Design
  • Branded Box