Camino: Brand Development
Camino is a Federal Credit Union in Montebello, CA, that was established in 1941. In 2021, the leadership decided to take on a brand realignment to attract a younger membership while also strengthening relationships with its existing Members. We helped provide Camino with institutional clarity through a thorough discovery process and developed a clear Message and Brand Strategy to achieve their goal.
- Consumer Personas
- Message Strategy
- Logo Design
- Brand Guidelines
- Mood Boards
- Collateral Material
- Brand Launch Video
- Credit Card Design
- Branded Box
