Beernet: Brand Re-Alignment
Beernet, formerly Schumacher Publishing, came to us to redefine their identity as a leading voice in the beverage industry. We conducted a comprehensive brand realignment, repositioning Beernet as the go-to source for industry news and insights. Our work included developing a cohesive messaging architecture, crafting detailed audience personas, conducting survey analysis, and refining their visual, verbal, and online identity. By highlighting their offerings—daily publications, weekly podcasts, annual summits, and social media engagement—we created a unified brand that connects with their audience and reinforces their industry expertise.
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- Qualitative Research
- Audience Persona Profiles
- Messaging Architecture
- Logo Family Redesign
- Mood Boards
- Brand Guidelines
- Website Redesign
- Social Media Alignment
- Video Animation
- Event Marketing
