Texas Tall Tales: Awareness Campaign

The Alamo Area Council of Governments (AACOG) wanted to create a positive and informative public awareness campaign to promote COVID-19 vaccinations for populations within their 13-county regional footprint. We developed a multi-channel community outreach campaign that was unique and played on Texas pride. The creative was designed to disarm segments of the population who were adverse because of either the politicization or widespread misinformation. We leveraged visually appealing illustrations of familiar characters of the Southwest under the campaign title of Texas Tall Tales.

  • Concept/Copywriting
  • Storyboards
  • Illustration
  • TV Ad Campaign
  • Digital Banners
  • Radio Campaign
  • Poster Series
  • Media Buying